LUXORIDES is a premium luxury car rental service designed for clients who value elegance, performance, and exclusivity. We crafted the complete brand identity to position LUXORIDES as a high-end mobility experience rather than just a rental service.
The brand is built to communicate refinement, confidence, and modern luxury—appealing to clientele seeking premium cars for business, lifestyle, and special occasions.
The Challenge
Creating a luxury identity that feels modern, not generic
Balancing sophistication with approachability
Designing a visual system flexible across digital, print, and physical brand touchpoints
Establishing strong brand recall in a competitive premium rental market
Logo System
The LUXORIDES logo is designed to feel strong, premium, and timeless. Its geometric construction and balanced proportions ensure clarity and recognition across scales—from digital platforms to print assets and physical branding.
The logo system is adaptable, maintaining consistency across dark and light applications while preserving its luxury appeal.
Outcome
The final brand identity establishes LUXORIDES as a confident, upscale luxury car rental brand. The system is versatile, scalable, and visually distinctive—built to grow across platforms while maintaining a consistent premium experience.